Insights, Product Updates, and Practical Ad Tech Guides
Explore tutorials, case studies, and product updates from the AdKernel team to help you launch, optimize, and scale modern ad businesses.
Transparency By Design
Explore Adkernel's approach to modern ad platform transparency: auditable workflows, no hidden margins, included optimization models, and long-term ad tech resiliency.
Product News and Updates
Email Targeting Now Available in Adkernel DSP Suite
July 28, 2024
Announcing the integration of 5x5 Co-Op for low-cost email segment targeting in Adkernel's DSP Suite. Adkernel's latest integration partnership allows you to precisely target your audience by connecting...
Embracing Transparency: A Safer Alternative For Agencies and Advertisers After MediaMath's Collapse
July 28, 2023
Intro The recent collapse of MediaMath, a once-prominent demand-side platform (DSP) provider, has sent shockwaves through the advertising industry. Advertisers and agencies have been left grappling with...
New Feature Tutorial - DSP Suite - Media Planner (Forecasting Tool)
June 28, 2023
The Media Planner is a simple sample-based tool that helps estimate available traffic volumes and average bid floors by: Countries Device Type ( Desktop / Mobile / Tablet / TV / Game Console ) Device...
Case Studies - Ad Tech Case Studies from selected partners
Case Study: Programmatic KPI Automation - How Adkernel's Clients utilize KPI Bid Optimization in the DSP Suite
June 28, 2023
In the world of programmatic media buying, effectively optimizing for campaign KPIs can be both challenging and time-consuming. Advertisers and agencies that attempt to create ROI-positive programmati...
Tutorials - Learn How to Build Ad Tech Solutions with Adkernel
AdKernel DSP Bid Optimization Modes: Technical Overview (2026)
February 17, 2026
Modern programmatic isn’t just about “bidding higher” or “blocking more”—it’s about systematically learning what works, enforcing cost controls, and reallocating budget toward segments that prove valuable.
New Feature Tutorial - DSP Suite - Media Planner (Forecasting Tool)
June 28, 2023