# Insights, Product Updates, and Practical Ad Tech Guides

Explore tutorials, case studies, and product updates from the AdKernel team to help you launch, optimize, and scale modern ad businesses.

## Transparency By Design

Explore Adkernel's approach to modern ad platform transparency: auditable workflows, no hidden margins, included optimization models, and long-term ad tech resiliency.

[Read Transparency Page](/content/transparent-ad-tech-at-scale/index.html)

## Product News and Updates

### [Email Targeting Now Available in Adkernel DSP Suite](/content/news-press-releases/email-targeting-now-available-in-adkernel-dsp-suite/index.html)

July 28, 2024

Announcing the integration of 5x5 Co-Op for low-cost email segment targeting in Adkernel's DSP Suite. Adkernel's latest integration partnership allows you to precisely target your audience by connecting...

[Read More >](/content/news-press-releases/email-targeting-now-available-in-adkernel-dsp-suite/index.html)

### [Embracing Transparency: A Safer Alternative For Agencies and Advertisers After MediaMath's Collapse](/content/news-press-releases/mediamath-alternatives-adkernel-pov/index.html)

July 28, 2023

Intro The recent collapse of MediaMath, a once-prominent demand-side platform (DSP) provider, has sent shockwaves through the advertising industry. Advertisers and agencies have been left grappling with...

[Read More >](/content/news-press-releases/mediamath-alternatives-adkernel-pov/index.html)

### [New Feature Tutorial - DSP Suite - Media Planner (Forecasting Tool)](/content/news-press-releases/new-feature-release-dsp-suite-media-planner-forecasting-tool/index.html)

June 28, 2023

The Media Planner is a simple sample-based tool that helps estimate available traffic volumes and average bid floors by: Countries Device Type ( Desktop / Mobile / Tablet / TV / Game Console ) Device...

[Read More >](/content/news-press-releases/new-feature-release-dsp-suite-media-planner-forecasting-tool/index.html)

## Case Studies - Ad Tech Case Studies from selected partners

### [Case Study: Programmatic KPI Automation - How Adkernel's Clients utilize KPI Bid Optimization in the DSP Suite](/content/case-studies-whitepapers/case-study-programmatic-kpi-automation-how-adkernels-clients-utilize-kpi-bid-optimization-in-the-dsp-suite/index.html)

June 28, 2023

In the world of programmatic media buying, effectively optimizing for campaign KPIs can be both challenging and time-consuming. Advertisers and agencies that attempt to create ROI-positive programmati...

[Read More >](/content/case-studies-whitepapers/case-study-programmatic-kpi-automation-how-adkernels-clients-utilize-kpi-bid-optimization-in-the-dsp-suite/index.html)

## Tutorials - Learn How to Build Ad Tech Solutions with Adkernel

### [AdKernel DSP Bid Optimization Modes: Technical Overview (2026)](/content/tutorials/adkernel-dsp-bid-optimization-modes/index.html)

February 17, 2026

Modern programmatic isn’t just about “bidding higher” or “blocking more”—it’s about systematically learning what works, enforcing cost controls, and reallocating budget toward segments that prove valuable.

[Read More >](/content/tutorials/adkernel-dsp-bid-optimization-modes/index.html)

### [New Feature Tutorial - DSP Suite - Media Planner (Forecasting Tool)](/content/tutorials/new-feature-release-dsp-suite-media-planner-forecasting-tool/index.html)

June 28, 2023

[Read More >](/content/tutorials/new-feature-release-dsp-suite-media-planner-forecasting-tool/index.html)