From The Adkernel Team

New Feature Tutorial - DSP Suite - Media Planner (Forecasting Tool)

The Media Planner is a simple sample-based tool that helps estimate available traffic volumes and average bid floors by:

  • Countries
  • Device Type ( Desktop / Mobile / Tablet / TV / Game Console)
  • Device OS + OS Version
  • Domains
  • Apps
  • Traffic Type ( Banner / Native / Video / Audio)
  • Banner Size

Media Planner view example

The corresponding data aggregation covers a 2-month data window and can be enabled on request to support@adkernel.com for:

  • Specific Exchange ID(s)
  • Whole DSP network

You can also apply additional filters such as:

  • Date Range
  • Traffic Type
  • Traffic Source ( App or Site environment)
  • Device Type
  • Exchange ID
  • Banner Size
  • Operation System
  • Country

Media Planner available filters

Every viewed Media Planner traffic estimation report can be exported into XLS, XLSX, CSV, and JSON formats.

As a result, you can plan media buying activities more wisely and transparently.