#### From The Adkernel Team

# New Feature Tutorial - DSP Suite - Media Planner (Forecasting Tool)

The **Media Planner** is a simple sample-based tool that helps estimate available traffic volumes and average bid floors by:

- Countries
- Device Type ( _Desktop / Mobile / Tablet / TV / Game Console_)
- Device OS + OS Version
- Domains
- Apps
- Traffic Type ( _Banner / Native / Video / Audio_)
- Banner Size

_Media Planner view example_

The corresponding data aggregation covers a 2-month data window and can be enabled on request to `support@adkernel.com` for:

- Specific Exchange ID(s)
- Whole DSP network

You can also apply additional filters such as:

- Date Range
- Traffic Type
- Traffic Source ( _App_ or _Site_ environment)
- Device Type
- Exchange ID
- Banner Size
- Operation System
- Country

_Media Planner available filters_

Every viewed Media Planner traffic estimation report can be exported into `XLS`, `XLSX`, `CSV`, and `JSON` formats.

As a result, you can plan media buying activities more wisely and transparently.